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Social media is a powerful tool for marketing, but when companies make mistakes, the backlash is immediate and often quite harsh. Why is this aspect more intense online?
A.
People can act immediately, and communication is bit unfiltered.
B.
No one noticed corporate missteps in the era before social media.
C.
In previous eras, marketing was carefully evaluated before released to the public.
D.
The public expects perfection from companies, but it was more forgiving in the past.
Sagot :
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