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There are many examples of individuals who have been fired when video of their inappropriate behavior went viral on the internet. Many of these incidents have little to do with their performance on the job. How does understanding branding help explain why those who go viral for public behavior get fired?
A.
They have chosen to have an inappropriate personal brand.
B.
Most companies are just looking for an excuse to fire people.
C.
Their behavior shapes consumer understanding of the employer’s brand.
D.
Once a person is hired by a company, the company owns their personal brand.
Sagot :
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