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Write a 4 page paper (2 pages of content, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following: • Discuss the mass media impacts that are related. to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion: o How is the product perceived? o How do individuals respond to the campaign? o What are the anticipated consequences of the campaign, if any?
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