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A top business magazine has a total
readership of 971,435, and 57 percent of Boy
readers report seeing a company's adver-
tisement in one issue. The cost of the ad was
$104,300. The company's salespeople have
a prospective client list of 8,327 business- -Oy
people and are able to arrange a meeting it
with 93 percent of them. The total sales bud-
get for those calls was $37,280. Calculate the
cost per customer of each method.
no
Sagot :
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