A company's strategic vision concerns why the company does certain things in trying to please its customers. what future actions the enterprise will likely undertake to outmaneuver rivals and achieve a sustainable competitive advantage. management's story line of how it intends to make a profit with the chosen strategy. a company's directional path and future product-customer-market-technology focus. Management's strategic vision for an organization charts a strategic course for the organization ("where we are going") and outlines the company's future product-customer-market-technology focus. spells out how the company will become a big moneymaker and boost shareholder value. describes in fairly specific terms the organization's business model, strategic objectives, and strategy. addresses the critical issue of "why our business model needs to change and how we plan to change it."