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5. Firm-level Strategies Firm-level strategies ask: O How do we compete in this industry? O What business or businesses should we be in? market commonality O How should we compete against a particular firm? resource congruity When determining whether or not two firms are direct competitors, one can consider the level of and 5. Firm-level Strategies Firm-level strategies ask: O How do we compete in this industry? O What business or businesses should we be in? O market divergence we compete against a particular firm? resource similarity Jether or not two firms are direct competitors, one can consider the level of and
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