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D&F sneakers is a sneaker manufacturing company. Recently they have introduced a wide
range of sneakers made from recycled plastic waste, especially from ocean plastic. For that
purpose, they made a contract of raw material with an organization working on stopping
plastic waste on beaches. They are focused on environment protection, saving ocean wildlife
and building good brand image.
Requirements:
Q1: Which marketing concept/philosophy is used by D&F sneakers? Justify your answer with
valid arguments.
Q2: Write down the benefits of marketing philosophy used by D&F Sneakers.
Sagot :
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