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scholarly examination of literature from militant Islamic groups to determine their media strategies showed that jihadists are keenly aware of the media’s ability to influence the social construction of reality. Jihadist texts reveal three media strategies. First, they seek legitimacy for their movement, especially wanting to justify acts of violence to other Muslims. Second, they want to spread their message and increase sympathy for their militant interpretation of religion. Third, their opponents, both the West and Muslims with a different interpretation of Islam, are targeted for intimidation.
Terrorist members hand out flyers to members at a recruitment rally, disguised as a service at a local mosque. They listen intently to the attendees who dismiss the flyer’s information and watch carefully to see who throws away the literature. Which media strategy was most prominently being employed by the terrorists after they handed out their flyers?
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