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Vertical integration by Zara, the main division and brand of the Spanish clothing firm Inditex, illustrates:
A. The downsides of vertical integration in managing different businesses B. The potential for vertical integration to exploit technical economies from co-locating supply chain activities. C. The potential for vertical integration to overcome problems arising from the need for transaction-specific investments by garment manufacturers. D. The potential for vertical integration to help a firm respond to rapid changes in customer product preferences.
Sagot :
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