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Which best describes the price element of the marketing mix? a. Southwest Airlines allows customers to choose a higher fare for a flight so that it is refundable if needed. b. Many popular new songs are available for purchase and digital download via Apple's iTunes Store. c. Progressive Insurance uses a spokescharacter named Flo for many of its television commercials. d. Delta offers a variety of plumbing fixtures fit for use in residential or commercial properties.
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