Find accurate and reliable answers to your questions on IDNLearn.com. Join our community to receive prompt and reliable responses to your questions from knowledgeable professionals.

The term integrated marketing communications means: a. coordinating a firmâ s brand messages from a variety of sources.
b. linking the sales and communication departments in a firm.
c. communicating marketing information to a target audience.
d. developing a long-term marketing strategy.
e. training a sales force to use proper marketing skills.