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Traditional marketing research involves developing a hypothesis about a driver and then collecting data. How does data mining differ?
a. Data mining manipulates the driver and then collects data on the results of the manipulation. b. Data mining collects a sampling of previous research in order to predict future sales. c. Data mining develops hypotheses about a number of drivers and then collects data. d. Data mining extracts hidden predictive information from large databases.
Sagot :
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