Select a product that you like and that you would enjoy marketing. This could be a type of car, cell phone, or restaurant. Segment the market for this product using the following questions and activities as a guide:
1. Select 20 friends, followers, or connections that you have on any social media platform and segment them as if they are potential customers of the product you have chosen to market. You need to identify at least three different segments.
2. What variables did you use to segment the potential customers?
3. How were social media helpful to you in assigning each person to a specific segment?
4. Decide which segment of the three you are going to target your marketing efforts to. Why did you make that decision?
5. How can social media help you reach the targeted consumers with your marketing message?