Subject is strategic marketing management buyer behaviour and relationship development research company tries to show that you can only understand consumer behaviour by living with their behaviour.How can any marketer get inside your mind to understand how you actually make purchase decisions?
A. Structured questionnaire surveys may have a role for collecting large scale factual data, but they have major weaknesses when it comes to understanding individuals' attitudes.
B. Qualitative approaches, such as focus groups, can get closer to the truth, but participants often still find themselves inhibited from telling the full story.
C. Many marketing managers, especially those without large budgets or resources, struggle to gain deep insights into individual consumer behavior.

Question

10-07-2024
Business

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Subject is strategic marketing management buyer behaviour and relationship development research company tries to show that you can only understand consumer behaviour by living with their behaviour.How can any marketer get inside your mind to understand how you actually make purchase decisions?
A. Structured questionnaire surveys may have a role for collecting large scale factual data, but they have major weaknesses when it comes to understanding individuals' attitudes.
B. Qualitative approaches, such as focus groups, can get closer to the truth, but participants often still find themselves inhibited from telling the full story.
C. Many marketing managers, especially those without large budgets or resources, struggle to gain deep insights into individual consumer behavior.

Sagot :

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