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A firm wants to get its product on the shelf of a large retailer. What would make achieving the firm’s objective most likely? Multiple Choice a) Present the product’s 'story' to store managers. b) Lower its price until it beats all competitors. c) Provide the buying committee with data about how its marketing mix will attract and keep customers. d) Request shelf space on a standard form submitted to the buyer. e) Send its most persuasive salesperson to make personal relationships with members of the buying committee.
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