When assessing the qualifications and effectiveness of SEO experts, what criteria should be used to determine their ability to enhance a website’s search engine ranking and overall digital presence?
a) SEO experts should be evaluated based on their certification in SEO-related courses, their ability to implement industry-standard tools, and their track record of improving search engine rankings for diverse clients.
b) The primary criterion is the SEO expert’s ability to create engaging content and manage social media platforms, as these skills directly contribute to search engine rankings.
c) The effectiveness of an SEO expert is determined solely by their ability to write persuasive advertisements and manage email marketing campaigns.
d) SEO experts should be assessed based on their proficiency in graphic design and web development, as these skills are critical for improving search engine rankings.