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Cyclevac offers tourists a unique tourism experience by providing specialised cycling tours through different parts of South Africa. They offer day tours in most major cities as well as some overnight safaris on mountain bikes. The company estimates that 20% of all cycling tourists choose their cycle tours, and they claim to offer the widest variety of cycling holiday packages. Tourists can book their cycling holidays on the Internet or through travel agencies in the United Kindgom, Germany, and the United States of America.
a What type of market does Cyclevac serve? Motivate your answer. b Describe Cyclevac's target market. c What is Cyclevac's market share? d What is Cyclevac's competitive edge?
Sagot :
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