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Do you think selling to different market segments is the best way for a small business to respond to increased competition ? Justify your answer

Sagot :

Manishagiri1199idn

Answer:

Since resources are limited and the products and services of a small firm are usually specialized, use of segmentation variables is more important for small firms than for large businessesExplain the difference between a multi-segment strategy and a single-segment strategy.

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