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Answer:
C. It places more pressure on lawmakers to vote a certain way.
Explanation:
Lobbying can be defined as an attempt by interest groups to impact governmental policies. Such acts of influencing decisions and governmental policies are lawful. Lobby is a group of people, who have same mind and thoughts on particular issue.
The political allies is a key strategy for lobbyists because it brings more pressure on lawmakers. By doing this, lobbyists ensure vote in a certain way.
Therefore, option C is correct.