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Housed in the same building as Vincent van Gogh’s “The Starry Night” and Andy Warhol’s “Campbell’s Soup Cans” is a simple paper coffee cup sleeve. It can be found not in the café at New York’s Museum of Modern Art (MoMA), but rather in the museum’s collections alongside renowned works of art worth millions. But it would be wrong to consider it out of place; the genius of the coffee cup sleeves makes it a million-dollar object as well.
For many, the morning ritual wouldn’t be complete without standing in line at a nearby coffee shop, placing an order with a frazzled cashier managing the A.M. rush and watching the barista pour the coffee, slap a slid on top of the cup and slip a cardboard sleeve over it. It’s a simple and logical ritual, but without that sleeve, what would have happened to our to-go coffee culture? In 2005, MoMA paid tribute to this ingenious design defining the modern American coffee tradition when it acquired a standard coffee cup sleeve for the exhibit “SAFE: Design Takes on Risk,” which featured products that were created to protect. The sleeve takes pride of place at MoMA, alongside Post-It notes, Bic pens and Band-Aids in a collection called “Humble Masterpieces.”
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