Answer:
promotion mix.
Explanation:
Publicity is the activities of a company to create a good relationship with society. It entails building a good reputation in the eyes of customers. Publicity creates a positive image for a company making it easier to convince customers to buy its product.
Publicity is part of a company's promotion mix. It is a strategy that a business uses to market its brand in the market. A promotion mix is a combination of different marketing approaches that marketers use to reach a wide range of target audiences.
