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Answer:
7 c's of communication
Explanation:
Talk or speech needs to be interesting for audience, to attain the desired goal of communication.
The public communication would be effective & interesting ; if it satisfies 7 c's of communication - Clear, Concise, Correct, Coherent, Complete, Courteous, Considerate.
Communication not satisfying one or many of above C's is likely to be ineffective &, or uninteresting for audience