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g each collectible ship requires one pint of high-quality paint at a cost of $25 per pint. considering increasing the selling prices of both models by 7.5%, which will cause volume of sales for both models to decrease by 12%. all other expenses would remain constant. should management implement this change and what is the best explanation

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Answer:

Increasing the sales price is a bad idea since total revenues will decrease.

Explanation:

The question is incomplete since we are not given the information about other costs, but we are given enough information to calculate the price elasticity of demand:

PED = % change in quantity demanded / % change in price = -12% / 7.5% = -1.6 or |1.6| in absolute terms.

Since the PED is |1.6|, it is price elastic. This means that a change in price will result in a proportionally larger change in quantity demanded. E.g. assume original price is $100 and the original quantity demanded is 100. Total revenue = $10,000. If the price increases to $107.50, the quantity demanded will decrease to 88, resulting in a total revenue of $9,460.

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