A SWOT analysis provides organizational strategists with key information and a realistic assessment and understanding of both the internal and external environments. This activity is important because a SWOT analysis is a useful tool in gathering information about the competitive environment to establish a grand strategy.

The goal of this exercise is to challenge your knowledge of SWOT analysis.
Wrtie down the most appropriate area of the SWOT analysis for each item.


1. The R&D program at the company produces world-class products
2. Our product is targeted to young professionals under 35 years of age. That group is growing.
3. The equipment the company owns is last generation and does not have the latest technology,
4- There have been several up and coming companies that are beginning to enter our market space,
5. Word is that a new highway is being built in the next couple of years. making it easier to transport our products from the factory.
6. The employees who work for us are highly skilled and leaders in their field.
7. Management does not provide a big budget to support the world-class staff that work for the company.
g. The company uses a fair amount of short-term debt financed through the bank. Economic projections indicate that interest rates may rise in the future and credit will be more difficult to obtain