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Answer:
b. mores, values, and customs that guide behavior in general.
Explanation:
It is correct to say that principles are the customs and values that guide behavior in general. It is through the principles of society that are acquired through cultural, political and social interactions, that the bases that will form the laws and legal norms of a society are formed.
It is also correct to affirm that each location has its own set of principles, so that they are not universal customs and values, nor encompassing only in the business world, but encompassing in all areas of human life.