Answered

Discover how IDNLearn.com can help you find the answers you need quickly and easily. Join our interactive community and get comprehensive, reliable answers to all your questions.

Dollar General operates midsized retail stores in rural towns. It has been expanding the variety of products available in its stores. Some locations now offer fresh produce and an increased assortment of fresh or frozen food items. Dollar General hopes the addition of new products will lead existing customers to purchase more items when they shop, which will in turn increase revenues for the chain. This is an example of the _______ strategic alternative according to Ansoff's matrix.

Sagot :

Answer:

product development

Explanation:

The product development strategy is a strategy where the new products would be developed for the pre-existed market or for the present customers. As in the given situation, since dollar general produced for its existing customers

Therefore as per the given situation it is an example of product development

Your presence in our community is highly appreciated. Keep sharing your insights and solutions. Together, we can build a rich and valuable knowledge resource for everyone. IDNLearn.com has the solutions you’re looking for. Thanks for visiting, and see you next time for more reliable information.