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Sonia has often thought of going into business for herself. She has had a lot of great ideas.
They must have been great, she thinks, because other people have made a lot of money with
similar concepts. Sonia just never seems to get started on putting her ideas to work.
What should Sonia do if she wants to turn her ideas into reality? What entrepreneurial
characteristic does she need to develop? Why is it important to all entrepreneurs?