Answered

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Fatima is a regional sales manager and has decided that each member of the sales team must increase his or her current sales figures by 80% within two months if they want to remain with the company. Overall, the economy for the industry has dropped dramatically and she has decided this is the best way to motivate her sales team. Which aspect of the marketing objective is Fatima failing to recognize

Sagot :

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Answer:

Achievable

Explanation:

Marketing objectives are set to meet up with the goals of the business. Which isnto.ake profit.

The SMART approach to marketing objectives are outline below. The marketing objectives should be;

- Specific, that is a particular objective should be set. In this case Fatima has set 80% increase on current sales figures.

- Measurable, that is the objective should be quantifiable. 80% of the current performance is measurable.

- Achievable, means that the objective should be within a reasonable scope. Targets should not be set too high.

In this case the economy for the industry has dropped dramatically, so setting objective of 80% sales increase on current performance is most likely not achievable.

- Realistic, are there sufficient personel and resources to achieve the goal.

- Time specific, it must be within a defined time period. In this case 2 months was set to achieve the objective.

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