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Answer: Societal culture and norms
Explanation:
Based on the information given, the ethical factor that is illustrated by this example is "societal culture and norms".
Culture simply refers to the way of life with regards to certain group of people. It has to do with the ideas, attitudes and the values that such people have in the group.
With culture, one can be able to make a distinction between rights from wrongs. Therefore, Europeans believing it is unethical to invade someone's privacy and Americans are not nearly as protective of their right to privacy has to do with societal culture and norms.