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Answer:
City of Milwaukee Tourism Bureau
The basic guideline of radio copywriting that this technique addresses is:
b. Stress the main selling points.
Explanation:
Exploiting the city's selling points and communicating the benefits derivable from touring the city's museums, art galleries, concerts, festivals, and special events are the top guidelines for radio copywriting. Other guidelines will include focusing on the "you" and not "we," not providing too much information, and including a call for action.