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Sagot :
- The three elements needed in order to make database marketing work are technology, prioritization, and accurate information- This statement is true.
- Starting with a clean list is an important step in database marketing- This statement is false.
What is database marketing?
The systematic collection, compilation, and processing of consumer data is known as database marketing. Database marketing, often known as customer relationship management, is a type of direct marketing. Customers' and potential customers' data is gathered and kept in a database by a business. An organization can better understand and market to its customers as a result of the process of gathering this data, perhaps increasing revenue.
Database marketing is a type of marketing technique that can be used by companies like merchants, technology suppliers, insurance providers, and other services. The companies who have a huge client base will benefit the most from this marketing strategy since they will generate more transaction data, which opens up more opportunities to identify potential customers.
In database marketing, marketers will use the information gathered to better understand customers, choose target markets for certain marketing campaigns (through customer segmentation), assess how valuable clients are to the business, and give customers more specialized options. Customers' names, addresses, emails, phone numbers, purchase histories, job titles, website cookies, and even help requests are among the data that may be collected.
Data is first gathered from a variety of sources in database marketing. Tracking is possible for names, addresses, emails, phone numbers, purchase histories, and other information. The information can be gathered through a variety of techniques, such as tracking user cookies, purchase histories, newsletter subscriptions, or anything else that calls for the completion of forms, such entry forms for contests, offers of free samples of goods, product warranty cards, and so forth. Additional client records may be created as a result of leads generated by the marketing and sales teams. Although different nations may have varying rules surrounding what types of data can be bought and sold, prospect data can also be purchased from third parties.
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