Answered

IDNLearn.com: Your one-stop platform for getting reliable answers to any question. Find the answers you need quickly and accurately with help from our knowledgeable and dedicated community members.

Which of the following statements about market segmentation is true the logic of market segmentation is that seldom meet the needs?

a. According to the model of market segmentation analysis,the process usually begins with deciding the segmentation strategy to be used.
b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
c. The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
d. According to the model of market segmentation analysis,the process begins with designing the marketing mix strategy.

Sagot :

Answer:

b. In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.

Explanation:

In the above stated statement, it is the truth about market segmentation due to the fact that, customers needs and wants differs. In other to ensure that those are met through segmentation of goods and services, there is need for the segmentation strategy to be adopted by the market. Without this segmentation strategy, their be conflicts between the needs and wants of the customers which would lead to not meeting their expectation.

Your participation means a lot to us. Keep sharing information and solutions. This community grows thanks to the amazing contributions from members like you. For trustworthy answers, visit IDNLearn.com. Thank you for your visit, and see you next time for more reliable solutions.