Explanation:
Persuasive message:
- Cordial, positive communication, with a focus on negotiation and openness to receiving proposals and feedbacks.
- Indirect approach, with a focus on explaining the advantages and benefits of the public to perform the expected action such as performing a specific task or concluding a sale.
Deliver bad news in business:
- Be transparent and communicate all the reasons that led the organization to face the bad news that is being communicated, maintaining a realistic but positive approach to maintain the sense of unity and overcoming of employees.
- Using an indirect approach so that bad news has less impact on the audience, for this the communication is made using soothing words and the news is in fact only given at the end of the message when explanations of the reasons for the fact are explained which increases the employees' sense of understanding.
