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You began a small mobile app company. To help market your apps, you create a social media site. The site allows users to join conversations about your apps and interactively participate in conversations. Because of the interactive nature of your site, it is using a strategy known as ______ media.
Shared media simply refers to the contents that a particular brand posts to social media platforms.
In such cases, the site gives room for the users to join conversations regarding the post being shared by the brand. It is typically cost effective and used by several organizations.
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