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Analyse and discuss the term ‘buyer motivation', in relation to innovative banking products and services.

Sagot :

Answer: Buyer motivation could be described as factors(mind related) that are behind a customer's decision of purchasing an item.

Explanation:

Buyer motivation could be described as factors(mind related) that are behind a customer's decision of purchasing an item. Every customer buying an item will consider a lot of things before getting one, although this varies compared to other person's. Some may buy out of a need, others a want, some panic buy. They all vary. Buying is more of a physiological thing than any other thing.

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