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So why don't we just eat better?

"It's easier for someone to unwrap a granola bar than to unwrap an orange," Rarback says. "We've gone for easiness. Parents want children to get what they need, so if they see an ad saying something is fortified with vitamins, no one's doing an equivalent [ad] for an orange or bananas."

What is the main reason why the author includes this information in the article?