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Mary Gordon owns a local coffee shop. Coffeeco, a national coffee chain, opens a store down the street from Mary's shop. Coffeeco is known for extremely cheap coffee. What is the best course of action for Mary to take to remain competitive? Offer goods and services that Coffeeco doesn't have. Increase her staff so that her store is faster than Coffeeco. Make all of her items cheaper than Coffeeco. Move her store to the other side of town.
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