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David Pharma and Albritton Electronics have invested together to create a new (third) organization with 50%/50% ownership, to focus on developing diagnostic devices in Flagstaff, AZ. Through this new firm, both companies are attempting to combine their core competencies to innovate and reduce their risks associated with transaction-specific investments. The new firm operates independent of David Pharma and Albritton Electronics. Which of the following market entry (i.e., growth) strategies does this scenario best illustrate?
A. a joint venture
B. a franchisee
C. a licensing contract
D. a corporate acquisition

Sagot :

Answer:

A. a joint venture

Explanation:

Since in the question it is mentioned that David Pharma and Albritton Electronics invested together and want to establish a new organization having 50% ownership each also both companies are atttempting for innovate and decrease the risk so the strategy that fit to the given case is the joint venture

hence, the option a is correct

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