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A business-level strategy is: a. a marketing and positioning program designed to explain a business to its customers. b. an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in a specific product market. c. the actions the firm takes by selecting and managing a group of different businesses competing in different product markets. d. a set of actions and commitments through which the firm sells its products outside of its domestic market.
B. an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in a specific product market.
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