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Of all the activities associated with distracted driving, sending text messages is the most dangerous. A person is 23 times more likely to have a motor vehicle crash while sending a text message than if they were only driving. That number towers over the other activities associated with distracted driving
definition of the term social factor
Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family.