Printed media includes newspapers, billboards, posters, fliers and other means of information dissemination or advertisements which involves the use of physically printed materials .
Printed media has the benefit of using pictures to tell stories which often gives visual clue and understanding of the information being propagated.
Accessibilty to printed media may be hampered by the following factors :
• COST: The price at which materials are being sold is always a deciding factor during purchase. Hence, if the cost of printed media proves expensive, then other media types may be favored as substitute.
• TECHNOLOGY : Print media involves the use of instruments such as cameras, printers and other visualization equipment which are always enhanced and upgraded over time. Lack of inadequate technology to match current visual trends may hamper accessibility to print media.
• DISTRIBUTION: To ensure adequate coverage, newspapers, fliers, banners and so on has to be distributed across various locations. Without adequate distribution channels , it won't be accessible to all.
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