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Answer:
purchase involvement
Explanation:
Purchase involvement can be regarded as level of concern or interest that is been raised in course of purchase process, any trigger as a result of
the need to consider a particular purchase result in Purchase involvement. level of consumer involvement is been seen as how interested the consumer is as regards buying as well as consuming a particular product. Those Low-involvement products are been seen as inexpensive, they usually pose low risk if the buyer make a purchase to that product mistakenly.
It should be noted that purchase involvement is the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase.