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Answer: a. cultural competency
Explanation:
In reaching out to the lay-health worker, the health educator is trying to familiarize themselves with the way things are done in that society. The advisory group that was formed to oversee the relevance of the program's activity are also there to ensure that the activities being done will resonate with the target population.
This is to increase cultural competency which as the term implies, means being able to know what a particular culture or people would prefer in a certain program so that there is a higher chance of success.