Answered

Expand your knowledge base with the help of IDNLearn.com's extensive answer archive. Join our community to receive prompt and reliable responses to your questions from knowledgeable professionals.

Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing communications program expenditures were at generating
A. promotional sustainability.
B. customer satisfaction.
C. CPM.
D. profits.

Sagot :

Parrainidn

Answer: D. Profits

Explanation:

The Integrated Marketing Communications program uses various marketing channels to try to convince a buyer to patronize a company by sending them messages and adverts through those various channels thereby integrating them to create a cohesive approach.

Users can use the promotion-to-sales ratio to check how well the program is at generating sales and by extension, profits. This is done to ensure that the costs of the program are yielding fruit.

Thank you for contributing to our discussion. Don't forget to check back for new answers. Keep asking, answering, and sharing useful information. Your questions are important to us at IDNLearn.com. Thanks for stopping by, and come back for more reliable solutions.