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Answer:
1. Kellogg Company - 30.1% market share - signature products: Froot Loops, Corn Flakes, Apple Jacks.
2. General Mills - 29.85% market share - signature products: Cheerios, Nature Valley, Lucky Charms.
3. Post Holdings - 18.92% market share - Honey Bunches, Fruity Pebbles.
4. Private Label - 7.48% market share - Muesli, Choco-Shells