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Senior managers have an increasingly important role in top management because of their ability to think strategically. Most bring multi-industry backgrounds, cross-functional management expertise, analytical skills, and intuitive marketing insights to their job. These individuals are referred to as:__________

a. chief financial officer.
b. chief marketing officer.
c. chief executive officer.
d. chief human resource officer.
e. chief manufacturing officer.

Sagot :

Answer:

b. chief marketing officer.

Explanation:

A Chief Marketing Officer (CMO) is a person that is responsible for watching the proper planning, development and the execution of the marketing & advertising initiatives taken by the company. Here the message of an organization should be distributed across the various channels and targeted audience so that the sales goals could be met out

Therefore the option b is correct

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