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A store selling hunting equipment decides to focus on a new market segment to grow its customer base. It chooses to focus its new marketing campaign toward politically conservative women who are outdoor enthusiasts and socially introverted. This store is focusing its marketing strategy by highlighting:_________.
A store selling hunting equipment decides to focus on a new market segment to grow its customer base. It chooses to focus its new marketing campaign toward politically conservative women who are outdoor enthusiasts and socially introverted. This store is focusing its marketing strategy by highlighting: personality and lifestyle
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