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Gina and Henry were having breakfast when they decided they wanted to have pizza and watch a movie that night. When she got home from work, Gina turned on her computer, logged on to the Netflix site, and chose the movie Moneyball to view via online video streaming. Next she logged on to her favorite pizza restaurant's Web site and ordered a large pepperoni pizza and a bottle of soda to be delivered at 6:45 p.m. Gina and Henry enjoyed their evening. Which trend that influenced the development of services marketing is illustrated here

Sagot :

The trend that was vital in influencing the development of services marketing in this case is "the growth in the use of the technology based services".

  • Technology based services are useful in communication and the increase in the interactions between customers and businesses.

  • In this case, technology based services such as computer, emails, website, video streaming, website etc are used for their communication and interactions.

In conclusion, technology based services are essential in the way that people relate to each other.

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