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zene is a chef and owner of a popular restaurant. zene frequently visits competing restaurants to observe how they are doing things. he told one of his managers, "i eat dinner at a lot of restaurants because i want to know what is going on. i am always concerned that one of our competitors will surprise us with a new service or menu item, like ours but better." in which activity is zene engaging?

Sagot :

OlanmaEidn

The activity that Zene is engaging in when he visits competing restaurants to observe how they are doing things is;

  • Assessing current realities

The tools grouped under assessing current realities include; competitive intelligence, SWOT analysis, VRIO analysis, forecasting, benchmarking, and Porter's model.

In Zene's case, he engages in competitive intelligence to observe how other restaurants are operating.

Getting intelligence on competitors helps companies to stay afloat by monitoring their processes to keep up to date. However, when this is done in an illegal manner, it could be a crime for which organizations can sue.

So, the activity that Zene engages in is corporate sying.

Learn more here:

https://brainly.com/question/21663218

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