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Companies use lots of different strategies to market their products. Many companies have found that supporting relevant charities is one way to do this. Some companies, for example, pledge to donate proceeds to cancer research. But what if the companies in question only donate 1% of their proceeds? Is it still ethical for them to take credit for supporting a charity if they are donating just pennies of each purchase? Consumer dollars may be better spent donating directly to the charity in question, instead of buying the product. What do you think? Are these companies exploiting a disease for profit, or simply using a smart marketing strategy?


please help!

Sagot :

Jaquelinefvridn

Supporting relevant charities is a strategic way for companies to market their products.

If the companies in question donate only 1% of their profits, this is not an unethical attitude, as companies are profitable entities, and charity is a way of:

  • Demonstrate social responsibility to your stakeholders.

Another issue is that regardless of whether the company donates part of its profits to a charity, people will continue to consume its products and services.

Through the marketing behind organizational charity, the consumer's perception of the company will increase and generate more sales, and consequently more help to an institution.

Social responsibility in a company generates:

  • Value
  • Loyalty
  • Positioning
  • profitability

Therefore it is considered a smart marketing strategy.

Learn more here:

https://brainly.com/question/18855653

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